Into The Wild, our Spring Summer 2018 Collection.

Into the Wild explores the life of our bohemian muse. Finding the wanderer within, a free spirited woman overcome with waves of wanderlust. She is one with nature, intertwined with the sound of the wind and the smell of the rain. Mother earth beneath her bare feet she is untamed, ever curious. As she lay within the flower bed she blooms with every beat of her hippie heart.

Into the Wild, a lingerie collection of bras, briefs, bodies and suspender belts. Made from the finest corded lace, printed cotton and soft mesh, in two colour stories, Arabia Blue and Coral Blush.

The inspiration behind Into The Wild came to me in early 2016. We were launching our Serendipity collection that year and as we were shooting our silk collection, I was already ten steps ahead thinking of what should come next. 

I knew I wanted to design a collection using a print for SS18. I wanted to showcase our design signature in a different way, exploring bold colours and vivid florals.

For the longest time I have been in love with the pure freedom and feeling that you get when walking through a wilderness, whether it be the smell of woodland trail or the isolated bliss of a distant island. I've always had a wanderlust for far off places and unexplored beauty, so I decided I was going to channel this feeling, this moment into a collection that embraced mother earth for its untamed wonder. 

River Balconette Bra and Brief in Arabia Blue 

I began by envisioning a muse, a bohemian woman who loves nothing more than feeling the morning dew beneath her bare feet, or bathing in the gentle trickles of a fresh water stream. She is the vision of mother nature herself. I pictured her surrounded with greenery, enriched within deep earthy tones and the smell of tropical sun-drenched trees. Our muse in the centre of it all, the only pure floral element within her surroundings. 

Captivated by my muse, I began looking to botanical artwork, woodland scenes and poetry to inspire our SS18 collection. Exploring elements to translate into delicate design details.

Arlo High Lace Bra and High Leg Brief in Arabia Blue

One shape I was keen to include in the collection was a high leg brief. I love the cut of a high leg, it is so elegant, seductive and feminine, a beautiful trend that I am so pleased is coming back into fashion. For our version I finished it off with a pretty cotton tie at the back.

Without a doubt the Eden body is by far the show stopper for Into The Wild. It is so elegant and seductive and I knew from the moment I drew the design on paper that it would become a favourite. Eden has a high leg cut with very low back and thong finish. I designed this body not only to look spectacular but also be functional. The low cut back allows for backless dresses and tops to look effortless and the thong also eliminates any vpl. 

As a designer I am probably bias, but this body is the most comfortable and empowering body I have ever worn no matter what I put on over the top. It keeps me wonderfully supported and fills me with such confidence, it has become a go to piece for me. 

The Perfect Fit

The most important feature of this body is the unique way it fits. Women are able to select the cup size and the body sizes separately to tailor make their perfect fitted body. For example, a size small cup with size 12 body. This way women have the freedom to get the exact fit they need. If like me you don't have the factory size 8,10,12 or 14 body, now your fit issues are a thing of the past. 

As far as we know, we are the first to give women this unique fitting option and we couldn't be prouder to showcase this within Into The Wild. 

 Eden Lace Body in Arabia Blue and Coral Pink

  Eden Lace Suspender Belt in Arabia Blue 

As with every collection, I love to design a signature suspender belt, the Eden suspender belt is inspired by woodland vines and tree roots. Wrapping around the contours of the body, I paid tribute to our previous suspender belts with our unique cross over design detail.

Continuing the strappy theme, I included a long line bar within the collection, super supportive with its boned frame and beautifully ornate with exclusive shoulder detailing. The strapping details flow delicately to the back in contrasting Arabia Blue and Coral Pink colours. 

 Poet Long Line Bra and High Waist Brief in Coral Brief 

The collection wouldn't be complete without Willow, one of the first designs I created for Into The Wild. I always like to feature a soft cup bra every now and again as they are so wearable and such a lingerie drawer go to. For this lace bra I decided to enhance a fitted triangle shape with stunning details, in contrasting colours. The back of this bra is so delightful you simply must show it off, with charming anchor straps framing the back, it really is one of a kind.

Willow Lace Triangle Bra and Lace Brief in Coral Pink  

I adore this collection and hope that you will too. It is our most seductive, playful and free spirited lingerie story to date and we couldn't be more proud to launch for Spring Summer 2018, Into The Wild. 

Love Janay x