• Our love affair with the Suspender Belt

    02 Feb , 2016

    Since I very first started my journey into the intimate apparel world over 10 years ago, I have adored the tradition of wearing a suspender belt. The feeling of soft feather like stockings against my skin, blending with the structure and support of straps and clips.  Suspender Belts have always been a staple lingerie piece in my drawer because they are simply timeless. They always make you feel incredibly seductive...


  • Launch of Serendipity SS16

    02 Dec , 2015

    It is with the greatest of pleasure to officially launch our beautiful Serendipity Collection SS16  Serendipity  (n.) Finding something truly wonderful without looking for it.  Serendipity SS16 is a collection inspired by organic beauty, little treasures you may come across unexpectedly, charming florals and even the true elegance of English language.  Looking to mother of pearl oysters, scattered petals, wonderfully delicate watercolours and the most beautiful words  to inspire a...


  • Our 'U for You'

    28 Sep , 2015

    Throughout our design process, comfort is always our main focus and from the very beginning we have kept our signature feature in the centre of our bras the key. Our ‘U for You’ was originally designed to solve a very common issue I personally found when bra shopping. No matter how many bras I tried on I would find half of them would be uncomfortable in the centre front. The...


  • New York New York... Lingerie Fashion Week in the Big City!

    01 Nov , 2014

    New York City…What a glorious apple you are! This month we travelled overseas to NYC for our first big showcase event since launching. How exciting! We exhibited our Avenue Twenty Four Collection at Lingerie Fashion Week in the wonderfully eclectic gallery district. Lingerie Fashion Week was held over two days, inviting the crème de la crème of the intimates world. Running an exhibition showcase and a grand finale catwalk show. We...